Key characteristics of Myanmar shoppers

Myanmar, also known as Burma, is a Southeast Asian country with a population of over 54 million people. The country has experienced rapid economic growth in recent years, and as a result, consumer spending has increased. Here are some key characteristics of Myanmar shoppers:

  1. Price-sensitive: Myanmar shoppers tend to be price-sensitive and value-conscious. They are often willing to shop around and compare prices before making a purchase.

  2. Traditional shopping habits: Despite the growth of e-commerce, traditional retail outlets such as markets and small shops remain popular in Myanmar. Many shoppers prefer to see and touch the products before making a purchase.

  3. Mobile-first: With a high mobile phone penetration rate, many Myanmar shoppers are increasingly turning to mobile devices for shopping. Mobile payment options are also becoming more widely available.

  4. Brand loyalty: Myanmar shoppers tend to be brand-loyal, especially when it comes to products such as food and beverages. They may be willing to pay a premium for trusted brands.

  5. Limited access to credit: Many Myanmar shoppers do not have access to credit or debit cards, so cash remains the most common payment method.

  6. Focus on quality: While price is important, Myanmar shoppers also place a high value on quality. They may be willing to pay more for products that are perceived to be of higher quality.

Overall, Myanmar shoppers are a growing and important consumer segment in Southeast Asia. As the country continues to develop economically, consumer spending is likely to increase, and retailers and businesses will need to adapt to meet the changing needs and preferences of Myanmar shoppers.